WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
EGUIDE:
Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
WHITE PAPER:
In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
WHITE PAPER:
The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
EBOOK:
This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
WHITE PAPER:
In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
