IT Marketing White Papers

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IT Marketing White Papers (View All Report Types)

Tips from the Trade - Competing on Web Analytics sponsored by SAS WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. Posted: 05 May 2010 \| Published: 05 May 2010 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| Customer Data Management \| Customer Retention \| Marketing \| Marketing Information Systems \| Predictive Analytics \| Predictive Analytics Software

Enterprise Performance Management - Management Excellence Metrics Reloaded sponsored by Oracle Corporation WHITE PAPER: In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context. Posted: 01 Oct 2010 \| Published: 01 Sep 2008 TOPICS: Business Intelligence \| Business Process Management \| ITIL \| Market Segments \| Marketing \| Model Driven Architecture \| Performance Testing \| Strategic Planning

Optimizing Customer Retention Programs sponsored by Portrait Software WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. Posted: 16 Dec 2008 \| Published: 16 Dec 2008 TOPICS: Cost Benefit Analysis \| CRM \| Customer Satisfaction \| Databases \| Financial Services \| Marketing \| ROI

Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Processes \| CRM \| Customer Loyalty \| Customer Service \| Data Mining \| Databases \| Instant Messaging \| Marketing

Quality Data - Fuel for Your CRM Engine sponsored by Hoover's, Inc. A D&B Company WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention. Posted: 02 Jan 2007 \| Published: 13 Feb 2006 TOPICS: CRM \| Customer Data Management \| Customer Service \| Data Mining \| Data Profiling \| Data Quality \| Information Service Providers \| Marketing \| Marketing Information Systems \| Sales \| Sales Information Systems

Invest and Innovate Today, Grow Your Business Tomorrow sponsored by SAP America, Inc. WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more. Posted: 10 Dec 2008 \| Published: 10 Dec 2008 TOPICS: Business Intelligence \| Business Process Management \| CRM \| Integrated Development Environments \| Integration Server Software \| Marketing \| Small Businesses \| SMBs

Global Brand Management sponsored by OpenText WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. Posted: 06 May 2014 \| Published: 06 May 2014 TOPICS: Brand Loyalty \| Branding \| Content Analytics \| Content Management \| Marketing \| Sales and Marketing Software

Making Sense of the Chaos: Measuring The Influence of Social Media sponsored by IBM WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. Posted: 02 Mar 2014 \| Published: 30 Jun 2013 TOPICS: CRM \| Customer Data Management \| Customer Interaction Services \| Marketing \| Social Computing \| Social Networking

10 tips to integrate mobile and social marketing sponsored by IBM WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels. Posted: 18 Feb 2014 \| Published: 30 Nov 2013 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Satisfaction \| Marketing \| Mobile CRM \| Sales and Marketing Software \| Social Computing \| Social Networking

Making Web 2.0 Work for Your Enterprise: IT Deployments sponsored by Oracle Corporation WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| Collaboration \| Collaborative Product Development \| Market Research \| Marketing \| Project Management \| RSS \| SMBs \| Social Computing \| Social Networking \| Tagging \| Wikis