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This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
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The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
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Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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This resource introduces an enterprise mobile field service strategy that gives you the power to receive and process work orders in the field, allowing you to be more responsive to customer needs and drive success.
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In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
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This resource describes an enterprise-grade cloud offering that combines the power of Oracle ERP applications with the simplicity of the cloud. Read on to learn how this approach transforms back-office operations while offering flexible deployment, global security and performance, and more.
