WCM White Papers

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Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

SDL Web Content Management Solutions Division

Increase Revenue Using Web Data
sponsored by Connotate
WHITE PAPER: You can harness the power of Web data by optimizing prices, creating unique value and gaining transparency into non-transparent markets. Take a look at this brief white paper to learn the 4 reasons why you should use Web data to increase revenue.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Online Testing for Site Optimization: 101
sponsored by WebTrends
WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Communication & collaboration in the Enterprise 2.0 world
sponsored by Huddle
WHITE PAPER: This informative paper describes enterprise 2.0, how you can make the leap from 1.0 to 2.0 as well as real-world examples of successfully engaging web content management.
Posted: 01 Jan 2012 | Published: 29 Dec 2011

Huddle

NYSE Euronext Case Study
sponsored by Acquia, Inc.
WHITE PAPER: This case study explores NYSE Euronext's web content management (WCM) optimization journey. Read now to learn how they transformed their cumbersome, inefficient WCM into a cutting-edge system that simplified the content publishing process, reduced costs, and more.
Posted: 27 Sep 2012 | Published: 01 Aug 2012

Acquia, Inc.

The Future of Web Content Management
sponsored by Ektron, Inc.
WHITE PAPER: When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture?
Posted: 17 May 2011 | Published: 17 May 2011

Ektron, Inc.

AIIM Industry Watch, Social Business Systems: success factors for Enterprise 2.0 applications
sponsored by IBM
WHITE PAPER: In this report, look at the business drivers and adoption levels for social business, the benefits and issues being highlighted by users, and what platforms and infrastructures are being used for delivery.
Posted: 25 Oct 2011 | Published: 25 Oct 2011

IBM

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
sponsored by Connotate
WHITE PAPER: Savvy organizations are turning their attention to the Web, and extracting data and transforming the useful content on websites into valuable business assets. This white outlines 10 proven business benefits that companies have realized by automating this process.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate